RBC Design Thinking Program

RBC Design Thinking Program - Participant

Selected as 1 of 12 students in RBC's inaugural Design Thinking Program, a $3 million investment in partnership with the Data Analytics and Artificial Intelligence Project at Western

‍

Footprint - Browser Extension - Pitch Deck‍

‍
Ideation 

Footprint is an chrome extension that incentivizes users to make sustainable mask purchases by recommending eco-friendly alternatives at online check-outs, all the while quantifying their impact. 

• Through using this extension, users can save money with the click of a button, which seamlessly integrates into their ecosystem. 
• Footprint enables users to visualize their impact, and make data-driven decisions about their purchases 

• Users can track their carbon footprint and learn how to offset it 
• Be able to track their progress and compete with your friends

‍

User Flow 

• Add a mask to their cart, and then display the Footprint extension 
• Calculate the carbon emissions of the mask a user has selected related to the manufacturing and transportation of the product

• Display how carbon-friendly the mask is, compared to others in the database
• Provide alternative recommendations to the current masks in their online cart based off of the user onboarding test.
• Display a users’ entire footprint of the total emissions created by purchasing products and provide recommendations to offset it‍

‍

Future Considerations 

• Footprint can expand beyond pandemic essentials, to purchases such as food, packaging, clothing, etc.
• Incorporate in-store alternatives, to even further reduce the carbon impact of online shipping